New finds, just in —  Shop my edit ›

Beauty · Wellness · Fashion · Lifestyle · Travel

Sharing my tips for the ageless woman

Real, approachable guidance on skincare, makeup, wellness and style — for women who are only getting more confident with time.

Founder of Evolving 50, smiling
Evolving 50 logo
Scroll

Curated with love

Browse My Favorites

Tried, tested and trusted — the categories I share most.

Makeup look from Evolving 50 01

Makeup

Everyday glam and age-loving techniques that flatter.

Learn more ›
Skincare routine from Evolving 50 02

Skincare

Preserving and renewing skin at every stage of the journey.

Learn more ›
Wellness moment from Evolving 50 03

Wellness

Feeling capable, confident and well from the inside out.

Learn more ›
Fashion look from Evolving 50 04

Fashion

Effortless, age-confident style for real, everyday life.

Learn more ›
Portrait of the Evolving 50 founder Hello, lovely

About

A mid-life influencer who gets it

Preserving and renewing aging skin are primary concerns of many aging women, as is the desire to feel capable and confident. I understand these needs and want to help women through this ever-changing journey.

Whether it is introducing new products or demonstrating the latest techniques, I am confident that I can make a difference in women's lives. As a mid-life influencer, I enjoy creatively sharing information about skincare, makeup, lifestyle, wellness, and fashion so that any woman can feel her best.

Follow on Instagram

Beauty. Wellness. Fashion.
Lifestyle. Travel.

Helping every woman feel her best, at every age.

Let's Chat

Come say hello

Follow along, shop my latest finds, or reach out — I'd love to connect with you.

@evolvingover50

From the Feed

A peek at the daily finds, looks and little moments I share.

Evolving 50 Instagram post Evolving 50 Instagram post Evolving 50 Instagram post Evolving 50 Instagram post Evolving 50 Instagram post Evolving 50 Instagram post Evolving 50 Instagram post Evolving 50 Instagram post
Follow @evolvingover50